Emirates Cooperative Society, Dubai, UAE (2007 – Current) Marketing & E-Commerce Manager (2018 – Current) Marketing Manager (2011 – 2018) Assistant Marketing Manager (2007 – 2011) Highlights: • Launched Emirates Coop’s e-commerce platform in 2018. • Successfully increased e-commerce sales to 109% from 2020 vs 2021. • Negotiated a 12% decrease in logistic cost. • Formulated the e-commerce department. • Signed partnership ties-ups with grocery aggregators like Careem, Talabat, Instashop, Swan, Now Now, El grocer, Deliveroo etc. • Launched a customer loyalty program called Mazaya. • Handled all aspects of the AGM meetings, Gulfood & SIAL exhibition from planning to execution. • Implemented an automated WhatsApp communication platform. • Instrumental in setting up the marketing department and the in-house decoration dept from scratch. • Achieved 20% increase in social media followers. • Internal reporting structure consists of 4 e-commerce supervisors, 3 designers, 2 décor in-charge and 17 e-commerce staff reporting from different branches. • Planned and executed all aspects of new mini-marts and supermarkets launch (Zayed University, Oud Metha, Lehbab, Muteena & Furjan)   Responsibilities: Marketing Management: • Spearheading the annual offline and online marketing budget along with the senior management team and allocated resources accordingly. • Formulating the annual marketing calendar (offline and online) with the support of business functions and other key stakeholders and ensuring seamless execution of marketing activities and initiatives. • Driving content planning and development with the brand team for campaign execution through multi-channel marketing (web, email, mobile, video, social, call center, offline etc.) with a view to maximizing return on investment across all marketing initiatives. • Working closely with the agency, managing all agency interactions including campaign briefing and execution, advertising, events and PR. • Analyzing competitors’ movements and customer requirements based on changing business models; studied the economic cycles to arrive at practical business strategies. • Leveraging market research, industry analysis, and customer insights to anticipate and counter competitive actions, build customer loyalty and position the brand for enhancing market share. • Launching new promotional campaigns every month to increase the acquisition of new customers, increase spending and maintain retention of existing customers. • Conducting regular store visits to understand customer and market trends and impact on present promotional activity. • Supervising and coordinating with branch managers for effective in-store product displays and merchandising materials and prospected economical space for better visibility. • Identifying avenues and opportunities to expand business by expanding retail business outlets. • Implementing social media strategy to increase brand awareness, improving marketing efforts & increasing sales – generating and executing marketing campaigns across social media platforms such as Facebook, Instagram, Google Ads, PPC, Facebook Pixel, and automated WhatsApp for business. • Devising strategies to drive online traffic to the company website to increase the company’s online presence; tracking conversion rates and making improvements to the website. • Representing the company at events and trade shows as a PR and Brand Ambassador. E-Commerce Operations: • Leading overall operations including integration with physical retail chains and last-mile order delivery as well as selection, development and evaluation of personnel to ensure efficient operations. • Monitoring day-to-day trading activity on e-commerce channels and its overall performance to achieve agreed goals, improve user experience, increase website traffic and sales, and develop brand loyalty. • Coordinated with the Operations, Commercial, IT and Finance team to develop monthly targets and priorities. • Working with the development team for implementation and testing of all new functions/features; identifying, evaluating and resolving problems for logistics, operations and other system process hurdles. • Oversaw the product photography and cataloging of 20,000 products; managed the process of updating the company website with new products, prices and product descriptions. • Initiated ties-ups with grocery aggregators like Careem, Talabat, Instashop, Swan, Now Now, El grocer, Deliveroo etc. • Analyzing data to identify trends and opportunities for improvement in areas such as customer satisfaction, revenue generation potential, and conversion rates