Raya AlHudhud
Jordan River Foundation, Media & Communications Officer
Job Type
On the job
Location
Jordan, Amman
Personal Advantage
Experienced Social Media & Communication Specialist with a demonstrated history of working in marketing, advertising, NGOs & hospitality. Skilled in Content Creation, Communication Strategy, Integrated Marketing, Event Management, and Media Buying. Strong Media skills with a Bachelor degree in E-Marketing and Social Media from Princess Sumaya University For Technology.
Job Preference
No Preference yet
Experience
Media & Communications Officer
2019-09 - 2022-03
Jordan River Foundation Marketing
Content
Assist in implementing, managing and overseeing all JRF web presence.
Serve as in-house expert on website, digital content trends and best practices.
Create engaging content for all JRF’s online presence
Create and modify copy for media, press, social media, and print material.
Work collaboratively with copywriters and subject matter experts to develop informative and engaging digital content. Assist in planning, developing, and implementing
compelling and sustainable web copy and digital media initia- tives.
Facilitate day-to-day management, maintenance and growth of all JRF social media channels.
Contribute to social media engagement and brand
awareness campaigns.
Assist in planning, developing, and implementing events for JRF
Assistant Manager, Digital Marketing
2022-03 -
Fairmont Hotel Marketing
Content
• Develop and execute annual E-Marketing plan including:
• Online distribution management
• Database acquisition and communication
• Search engines’ optimization / marketing activities
• Social media
• Online advertising
• Mobile marketing
• Tracking, analysis and control
• Preserve brand standards and price consistency across all online distribution channels.
• Gather and analyze intelligence on markets' threats and opportunities.
• Manage various e-tools. For example: eCRM (Customer Relationship Management),
• websites' CMSs (Content Management System), Social Media Management Platform ...etc.
• Build a destination-focused web strategy.
• Stimulate support and development of the online strategy within the hotel.
• Consistently offer professional, friendly and engaging service
• Manage all activity within the marketing department, ensuring all service standards are followed
• Execute marketing plans and programs in conjunction with the Sales department to ensure profit growth
• Oversee all marketing initiatives for the hotel
Assistant Manager, Digital Marketing
2022-03 -
Fairmont Hotel Marketing
Content
• Develop and execute annual E-Marketing plan including:
• Online distribution management
• Database acquisition and communication
• Search engines’ optimization / marketing activities
• Social media
• Online advertising
• Mobile marketing
• Tracking, analysis and control
• Preserve brand standards and price consistency across all online distribution channels.
• Gather and analyze intelligence on markets' threats and opportunities.
• Manage various e-tools. For example: eCRM (Customer Relationship Management),
• websites' CMSs (Content Management System), Social Media Management Platform ...etc.
• Build a destination-focused web strategy.
• Stimulate support and development of the online strategy within the hotel.
• Consistently offer professional, friendly and engaging service
• Manage all activity within the marketing department, ensuring all service standards are followed
• Execute marketing plans and programs in conjunction with the Sales department to ensure profit growth
• Oversee all marketing initiatives for the hotel
Education
Electronic Marketing & Social Media · Bachelor
2014-02-12 - 2018-02-12
Princess Sumaya University for Technology
