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电竞赛事策划(活动创意)

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Job Source

腾讯集团

Location

China, Shenzhen

Salary

Negotiable

Job Type

Full Time

Language

Job Posted Date

20-06-2025

Job Description

1.探索并搭建《英雄联盟》云顶之弈、《金铲铲之战》国内及海外赛事体系,制定长线发展策略;
2.负责《英雄联盟》云顶之弈、《金铲铲之战》赛事创新性策略制定,结合产品特性与用户洞察,主导完成赛事创意策划方案,助力游戏发行;
3.基于赛事发行策略,对接品牌、产品、研发美术等,负责赛事品宣素材的创意策划;
4.规划具体赛事宣发物料需求,能够基于发行模块的应用场景,给予素材产出合理建议。

Job Requirements

1.具备丰富的电竞赛事或者游戏行业工作经验,热爱 MOBA、自走棋类型游戏更优;
2.熟练掌握电竞赛事营销方法,具有优秀的赛事策划、营销策略与赛事传播能力;
3.思维逻辑清晰,具备一定的创意和审美基础,了解不同宣发模块对创意设计物料的需求;
4.具备优秀的创新精神,熟悉游戏市场发行趋势和特点,热衷探索行业前沿。。加分项:



腾讯集团




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